for dalda , health & taste go together

health & taste - do they go together as far as edible oil is concerned .Dalda the image 75years old brand is going off the beaten track. the launching dalda from HUL IN 2003 is the brand to position it as something that stand for health without compromising on taste.It is only a relaunch update product with vitamins A, D, & E  and higher level of anti-oxidants and rebranding with a new logo and packing .after two month dalda will introduce new variants like rice brand & coconut oil in the edible oil category. there is also a latent perception that they are compromising on taste while trying to consume healtheir food .Dalda operates in vanaspati as well as edible oil segment in dalda vanaspati is the market leader 12% share.