Hyundai Motor India has taken Mahindra Renault to the Delhi High Court, objecting to the latter's plan to launch a compact car in the country with the name ‘Sandero’, alleging the rival was trying to cash in on its popular Santro brand with a similar sounding product.
They (Mahindra Renault) are planning to launch Sandero, which is very similar sounding to our Santro. Both are hatchbacks and Santro is an established trademark and they are trying to get mileage out of it,” a senior Hyundai Motor India (HMIL) official said. HMIL's plea requests the court not to allow Mahindra Renault to launch the car under the name Sandero, he added.
In a press release, Mahindra Renault CEO Nalin Mehta said, “We have filed a reply requesting the honourable court for removal of Mahindra Renault’s name as the defendant. Mahindra Renault does not have any ownership of the Sandero brand. Mahindra Renault has never used or promoted the brand. The Sandero brand belongs to Renault and we have no locus standi on the brand. Our appeal with request stated above is filed with the court and awaits hearing.
Renault has other alliances with Bajaj Auto for a small car project and Ashok Leyland through Nissan for light commercial vehicles in India.
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