Sun TV Network Ltd (Sun TV), owned by Kalanithi Maran, is looking at foreign partners to produce non-fiction contents. The company on Tuesday joined hands with Dutch firm Endemol to launch a television game show.
This tie-up would be the first step towards more international joint ventures. The international partner will bring his production expertise and will work on licensing model,” said Sun TV chief operating officer Ajay Vidyasagar.
Sun has a market share of 30-32 per cent in the weekend viewership category and is planning to increase it by 12-15 per cent over the next six months by offering new contents.
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